Writing Lights the Way
To mark International Human Rights Day on December 10, Amnesty International launched the 23rd edition of its “Write for Rights” letter-writing campaign.
It aims to mobilise as many people as possible to write letters of support and encouragement to individuals whose fundamental human rights are being violated.
To mark International Human Rights Day on December 10, Amnesty International launched the 23rd edition of its “Write for Rights” letter-writing campaign.
It aims to mobilise as many people as possible to write letters of support and encouragement to individuals whose fundamental human rights are being violated.
Each illustration features a central figure in a dark, hostile environment. With a letter in hand, they radiate a beam of light shaped like the tip of a pencil that illuminates a bright, colourful scene. Year after year, the pencil continues to be a symbol of the campaign and a reminder that writing can literally save lives.
These three illustrations are inspired by victims of human rights abuses from around the world: Ahmed Mansoor Al Shehhi, who is imprisoned for defending human rights (United Arab Emirates), the Wet’suwet’en First Nation, which is opposing a gas pipeline project on its territory (Canada), and activist Justyna Wydrzyńska, who was convicted for defending the right to safe abortions (Poland).
Radio
ADVERTISER: Amnistie internationale Canada francophone
Maude Choquette, Gabrielle Pauzé, France-Isabelle Langlois
Creative Development & Illustration: Karolis Strautniekas
Illustration Agency: Folio Art
Animation: Folio Lab
AGENCY: Cossette
CREATIVE: Anne-Claude Chénier, Alexandre Jutras, François-Julien Rainville,
Marc-Antoine Vallée, Steven Morie
STRATEGY: Michel-Alex Lessard, Hugo Fournier
PRODUCT: Sophie Couvrette, Justine Ouellet, Alexanne Péloquin
AGENCY PRODUCTION (Septième): Mélissa Audette
POST-PRODUCTION: Colette Dumay, Daniel Cartier, Maxime Bluteau, Louis Dunnigan Raymond
MEDIA AGENCY: Cossette Media – Maude Larue, Béa Beaini
SOUND STUDIO: Lamajeure (Jacob Gauthier-Robitaille)
